Babyshop is a children's retail store and the first company under Landmark Group. The company serves 19 countries with over 235 stores, and has over 4.8 million customers. The store focuses on children's products for ages 0 to 16 and sells major brands including Barbie, Disney, Philips AVENT, Fischer-Price, and Ferrari. Over and above its physical stores, Babyshop also retails around 10,000 products online through its E-commerce site, which was launched on November 24, 2016.