BaubleBar is a New York City-based fashion jewelry company, that was started in 2010 by Amy Jain and Daniella Yacobovsky. BaubleBar began as an e-commerce company, and later expanded into physical retail spaces. BaubleBar has collaborated and partnered with other companies, designers, and celebrities to launch and promote collections and brands. Investors in BaubleBar include Accel Partners, Greycroft Partners, Burch Creative Capital, Aspect Ventures, and Hubert Burda Media.