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Latest is the largest e-commerce retailer of window blinds and window coverings in the world. In addition, the company sells curtains, shades, window shutters, and awnings. was founded by Jay Steinfeld in 2004 from a previous online window coverings venture. By 2006, the company was named #186 on the Internet Retailer Top 500 Guide as well as the 10th fastest-growing e-commerce company on the list. In 2009, was given the Marketer of the Year Award by the American Marketing Association, in recognition of its innovative marketing strategy. In January 2014, was acquired by The Home Depot.