Bluemercury, Inc. (stylized as bluemercury) is an American luxury beauty retailer and spa founded by Marla Malcolm Beck and Barry J. Beck in 1999. The couple opened their first store in Georgetown, Washington, DC and the chain has expanded to over 100 locations throughout the United States with plans to open another 40 locations by year end 2017. Bluemercury was acquired by Macy’s in 2015 for $210 million in cash.