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Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Johnnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the United Kingdom, the United States, Germany, and Australia. The value of Boden has been estimated at £300 million. In 2015, Boden (which at the time had one outlet store in Park Royal, London) announced plans to open a number of physical stores.