Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially as a workplace for teenagers. The company's slogan was "Where Best Friends Are Made" from 1997 to 2013, when it was changed to "The Most Fun You'll Ever Make". After Toys "R" Us announced plans to close all 735 of its U.S. stores in March 2018, Build-A-Bear Workshop remained as the only major toy retailer to survive the retail apocalypse.