Ebuyer is an electronic commerce retailer based in Howden, East Riding of Yorkshire, England. It is the largest independent online retailer of computer and electrical goods in the United Kingdom. The Ebuyer website is the 210th most visited site in the United Kingdom [Alexa.com ranking] and has 4 million registered customers. Ebuyer has a number of strategic business partnerships in place, most notably with Hewlett Packard (HP Preferred Partner 2010). Other partners include Microsoft, Toshiba, Sony and Zoostorm. Ebuyer sponsored The Kingston Communications Stadium's west stand in Hull.