Gemporia is a British television and online jewellery retailer. The main television channel operated by the business is Gems TV, a reverse auction jewellery shopping channel, the first dedicated reverse auction channel in the UK. The channel is available on Sky, Virgin Media, Freesat, Freeview and online. The channel operations are based at Eagle Road Studios in Redditch, near Birmingham. As of 2018, the channel broadcast live 24 hours a day on television and online at gemporia.com.