Happy Socks is a Swedish manufacturer and retailer of socks and underwear. The company was founded in 2008, and their socks are sold in 90 countries. According to the London Evening Standard, their "bold, colourful designs tread precariously close to garish". Happy Socks has 22 stores outside of Sweden, in the US, UK, Spain, Japan, South Korea, India, and Taiwan. In January 2017, Palamon Capital Partners acquired a majority share in Happy Socks, valuing the company at US$85.4 million. Happy Socks often collaborate with various artists around the world to produce limited edition colorful socks. Previous collaborations include Iris Apfel, London artist Bip Ling, and illustrators AAT Brothers among others.