Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men. Intimissimi clothing had been sold through Victoria's Secret's retail system in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores. In 2015, model Shlomit Malka became the face of Intimissimi. She leads the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson. In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni. In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue. For the 2017 campaign Mario Testino photographed Serbian ex-sportswoman Ana Ivanovic, food writer Ella Mills, model Irina Shayk and actress Dakota Johnson.