Jessops Europe Limited is a British photographic retailing company. It was established in Leicester in 1935, by Frank Jessop, and traded under the name of The Jessop Group Limited. The business entered administration on 9 January 2013, and all 187 Jessops retail stores ceased trading on 11 January 2013, until the British entrepreneur Peter Jones CBE invested several million pounds into the company, and formed Jessops Europe Limited. On 28 March 2013, six stores reopened, and Jones aimed to open a new store every day on average during April 2013. The relaunch of the Oxford Street store in London received considerable media interest, and was attended by several celebrities, including the actor James Corden. As of April 2016, there are now 52 Jessops stores, and since July 2014, Sainsbury's has started rolling out Jessops branches in its larger stores.