Kogan.com is a portfolio of retail and services businesses including Kogan Retail (the Kogan.com and DickSmith.com.au retail websites), Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Health, Kogan Pet Insurance, Kogan Life Insurance and Kogan Travel. The company was founded in 2006 by Ruslan Kogan. The Kogan brand is renowned for price leadership through digital efficiency and has over 8 million active subscribers. The company is focused on making in-demand products and services more affordable and accessible. Kogan achieved $3 million in its third year, followed by $8 million in the fourth, $22 million in the fifth, $70 million in the sixth, and over $200 million in the seventh year. Kogan is projected to produce more than A$350 million in fiscal 2014, and has been growing at between 200% and 300% per year since its 2006 inception. The Wall Street Journal speculates Kogan is worth over $400M. In March 2016, Kogan.com acquired Dick Smith Holdings's online business.The physical retail stores have been shut down, with the Dick Smith brand transitioned to an online-only consumer electronics store. In July 2016, Kogan was floated on the Australian Stock Exchange.