Macy's, originally R. H. Macy & Co., and stylized as macy*s, is an American department store chain owned by Macy's, Inc. that is one of two department store chains owned by the company, with the other being Bloomingdale's. As of July 2016, the Macy's division operates 669 department store locations in the continental United States, Hawaii, Puerto Rico, and Guam, including the Herald Square flagship location in Midtown Manhattan, New York City. Macy's has conducted the annual Macy's Thanksgiving Day Parade in New York City since 1924 and has sponsored the city's annual Fourth of July fireworks display since 1976. Macy's Herald Square is one of the largest department stores in the world. The flagship store covers almost an entire New York City block, features about 1.1 million square feet of retail space, includes additional space for offices and storage, and serves as the endpoint for Macy's annual Thanksgiving Day parade. The value of Herald Square has been estimated at around $3 billion. In 2015 Macy's was the largest U.S. department store company by retail sales. Macy's was the 15th-largest retailer in the United States for 2014 by revenue.