Missguided is a UK-based multi-channel retailer aimed at delivering fast fashion to 16-35 year old females. The company sells a collection of over 6,000 pieces including tall, petite, lingerie and nightwear ranges, and refreshes products daily. Sales for the financial year ending March 31, 2015 were £86 million, growing 69% year-on-year. Missguided's headquarters were in Salford, Manchester for most of 2015, but have since moved to Trafford Park where the office has been dubbed the 'coolest office in the world'. The company has over 3 million followers across several platforms. In June 2015, Missguided hit 1 million followers on Instagram, making this its largest social platform and as of July 2016, has 1.7 million followers.