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Motorola Mobility

Motorola Mobility is an American consumer electronics and telecommunications company based out of Chicago, Illinois that was founded in 2011. Motorola Mobility is currently owned by Lenovo after being purchased from Google in 2014. Motorola Mobility was formed after the split of the original Motorola on January 4, 2011. The split was structured in that Motorola Mobility took on the company's consumer-oriented product lines, including its mobile phone business and its cable modems and set-top boxes for digital cable and satellite television services, while Motorola Solutions retained the company's enterprise-oriented product lines. The company primarily manufactures smartphones and other mobile devices running the Android operating system developed by Google. In August 2011, only seven months after the split, Google acquired Motorola Mobility for US $12.5 billion with the intent to gain control of Motorola Mobility's portfolio of patents so that it could adequately protect other Android vendors from lawsuits, the deal closed in May 2012. Shortly after Google sold Motorola Mobility's cable modem and set-top box business to Arris Group. Under Google ownership, Motorola Mobility began an increased focus on the entry-level smartphone market, and under the ATAP devision began development on Project Ara, a platform for modular smartphones with interchangeable components. Google's ownership of the company was short-lived. In January 2014, Google announced that it would sell most of Motorola Mobility to Lenovo, a Chinese technology company, for $2.91 billion. The sale, which excluded all but 2,000 of Motorola's patents and ATAP, its team-based division who worked on Ara, was completed on October 30, 2014. Lenovo disclosed an intent to use Motorola Mobility as a way to expand into the United States smartphone market. In January 2016, following the August 2015 merger of Lenovo's existing smartphone business with Motorola Mobility, it was announced that the company would begin to phase out "Motorola" as a public-facing brand, replacing it with the "Moto" brand used on most of its recent devices, and Lenovo's "Vibe" brand. However, Motorola later clarified that the brand will continue to be used, but marketing will focus on its "Moto" and "Vibe" brands, whereas the Motorola full brand name will appear on packaging and its brand licensees. In November 2016, it was announced that Lenovo would stop releasing smartphones under its own name and the Vibe brand, and that all future smartphones would only carry the "Moto" brand and the Motorola logo. In March 2017, the company stated that it would no longer stray away from the Motorola name, scrapping the "Moto by Lenovo" moniker in order to preserve the company's legacy.