Svyaznoy (Russian: Связной) is Russia's second-largest independent handset retailer, with over 2,900 stores in Russia and Belarus. Its founder and owner is Maksim Nogotkov. As of 2009, the company controls 22,4% of the Russian mobile retail market. Its main rival is Euroset. The company was known as Maxus between 1995 and 2002. As of July 2013, Svyaznoy was the only official reseller of IPhones in Russia. Since 2010 Nogotkov has also been developing a banking chain, Svyaznoy Bank.