Sweaty Betty is a British retailer specialising in women's activewear, founded by Tamara and Simon Hill-Norton. The brand has been ensuring that ‘style meets performance’ in women’s activewear for over 15 years, with the aim to "inspire women to find empowerment through fitness". Sweaty Betty has over 50 boutiques in the United Kingdom, six boutiques in the United States and concessions in department stores Harrods and Bloomingdale’s.