The Hut Group (also known as "THG") is a British e-commerce company with headquarters in Northwich, Cheshire. It operates over 100 international websites selling Fast-moving consumer goods ("FMCG") direct to consumer through its proprietary technology and operating platform. As of 2015, The Hut Group's sales have predominantly been outside the UK.. The Hut Group is regarded as a European technology unicorn (private company valued at over $1 billion). In 2017 it was valued at more than £2.5bn making it one of the most valuable private companies in the United Kingdom.