The Shopping Channel (also known as TSC) is a Canadian English language home shopping television channel owned by Rogers Media. The channel showcases various products which viewers can purchase either by telephone or internet. The only time that TSC does not broadcast live or tape-delayed product demonstrations is on Christmas Eve and Christmas Day. Sale broadcasts was replaced by Christmas scenes with holiday music in the background until 2008, but have been replaced since with the TSC on-air personalities and celebrity guests sharing their Christmas memories. TSC usually ends live broadcasting for the Christmas holiday at about 4:00pm EST Christmas Eve, with taped sales segments airing from 4:00pm – 10:00pm EST. They go back to regular broadcasting at 10:00pm EST Christmas Day, with taped sales segments, and return to live broadcasting at 7:00am EST Boxing Day. As with most home shopping channels, the products are mainly aimed at a female audience. Products include those from such categories as fashion, beauty, home and garden, and electronics.