ThinkGeek is an American retailer that caters to computer enthusiasts and "geek culture". Described as a "Sharper Image for sysadmins", their merchandise, has also been likened to "toys for adults, novelties designed to appeal to both your inner child and your inner grad student." These include clothing, electronic and scientific gadgets, unusual computer peripherals, office toys, pet toys, child toys, and caffeinated drinks and candy. ThinkGeek was founded in 1999, is based in Fairfax, Virginia, and is owned by Geeknet, a unit of GameStop.